PLASA (the Professional Lighting and Sound Association), in conjunction with British Trade International (BTI), will conduct an extensive program of government-funded overseas trade missions and other events aimed at boosting UK export trade during 2002. The program is part of PLASA’s ongoing aim to provide valuable export assistance to the UK entertainment technology industry.

PLASA is currently organizing exhibitor groups to a number of international trade exhibitions, including NSCA, Pro Audio & Light Asia, and Lighting Dimensions International. This is the first time that PLASA has been successful in a bid for funding for the NSCA Show, an event aimed at the sound contracting/installation market. It’s also the first time that PLASA has had an opportunity to provide a gateway to Hong Kong through its funding for PALA, which covers technology for entertainment and broadcast applications.

All UK-based businesses and organizations involved in exporting from the UK are eligible for the funding, whether they are a PLASA Member or not, and participating exhibitors can claim up to £2,300 towards their exhibition expenses. A significant number of UK companies have already shown an interest in taking advantage of one or more of these opportunities. For further details and deadlines contact the PLASA office on +44 1323 410335.