Nichole Ortiz has joined L-ACOUSTICS US to serve as the company's sales and marketing coordinator, according to Paul Freudenberg, vice president of sales and marketing.

Based in Oxnard, CA, Ortiz is now assisting Freudenberg with all aspects of L-ACOUSTICS' domestic sales and marketing efforts. Among her current responsibilities are the execution of marketing initiatives, planning trade show activities and events, maintaining the company's inventory and sales databases, handling literature requests, arranging travel, aiding the accounting department, and other related duties.

Prior to joining the loudspeaker manufacturer, Ortiz most recently served as account coordinator, office manager, and administrative assistant for the president and vice president of Allenbrooke Insurance Agency in San Diego. Before that, she was the executive director and program coordinator of Youth Leadership Network, also of San Diego.

"We're delighted to welcome Nichole to our team," says Freudenberg. "Although this is her first foray into the pro audio business, she has already proven to be a very capable associate and valuable player here at L-ACOUSTICS US."

"I am very pleased to be working with such a dedicated and professional group of individuals," Ortiz notes, "and I'm glad that my diverse experiences have well equipped me for my new role here in Oxnard."