UK-based Martin Audio is partnering with Brainstorm, a communications firm in New York City, to develop new advertising, press, and Internet marketing campaigns targeted to the North American pro audio markets integral to the company’s rapidly growing customer base.
Based in High Wycombe, England, Martin Audio has enjoyed substantial success in the US market based on an aggressive yet discriminating sales effort spearheaded by Rob Hofkamp, and backed by the company's reputation for innovative design solutions, manufacturing excellence, and product longevity. The company continues to redefine expectations for the quality of live sound reproduction, most recently with its revolutionary W8L Line Array.
Martin Audio aims to craft timely and relevant marketing messages for the US touring, sound installation, music industry, architectural, and corporate markets, and has entered into a working relationship with Brainstorm, which specializes in creative print and online communications for companies in professional and consumer audio, musical instruments, optics, computer peripherals, and other entertainment technology segments.
Commenting on the new relationship, Martin Audio's Hofkamp stated, "Until now, we've focused primarily on brand image in our advertising and PR. But we have a much more comprehensive story to tell our customers in North America based on the many features and benefits of our products. We want to create marketing that will maximize and consolidate our growth in this market, and Brainstorm is the ideal choice to assist us in that process."