Marketing Restructure At Martin US

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Martin Professional, Inc. has restructured its Marketing department, naming Michael Nevitt as the company’s new marketing manager and establishing several new positions. In addition, other appointments within the department include Matthias Hinrichs as product manager, and Paul Costa and Steve Chase as product specialists.

All four are existing Martin US employees with years of company and industry experience under their belt. Michael Nevitt has a Masters Degree in Lighting Design from UCLA and previously worked as a designer and programmer. In addition, he served on development teams for several controllers, both inside and outside of Martin. Michael moves from a position as control product manager. Matthias Hinrichs has extensive experience as a designer and programmer and moves from a position of control specialist. Paul Costa and Steve Chase previously held positions in technical support and trade shows, respectively. All new positions take effect immediately.

Besides taking care of the daily marketing needs at Martin US, the new team will also focus on product development/management, field testing and customer communication, including lighting designer/programmer relations.

“As marketing manager my duties go beyond traditional marketing to all aspects of how products are presented to the customer,” Michael comments. “This includes supervising the team responsible for products and involves product training, field tests, market feedback, etc., as well as communication, trade shows, showrooms, and selected support. Our primary focus is our customers and we are committed to releasing rock-solid and well tested products for their benefit.”

Martin US president Brian Friborg comments, “Michael and his team add a solid, technically based support to our entire team. Their depth of product knowledge and industry experience is an invaluable asset to our customers. Combine that with excellent marketing and communication skills and I am confident that our marketing department is in good hands.”