Brenda Longhurst has been appointed the new marketing manaager for Sandy, UT-based Listen Technologies Corporation.
Among Longhurst's duties will be the development of a new strategic marketing plan to further position the wireless audio technology company in its primary markets. "She's the right person at the right moment in our growth," says Cory Schaeffer , Listen's vice president of sales and marketing. "We anticipate not just meeting, but exceeding our market projections with Brenda on board."
Longhurst brings to Listen more than ten years of marketing expertise. Most recently with SmartTalk, an automated messaging services firm serving the healthcare industry. While there, Longhurst helped some of the country's most prestigious healthcare facilities enter the new millennium with new patient communication management strategies.
Of the days ahead Longhurst says she's "thrilled to be working with people who are engaged and committed to solutions." The key, she says, lies beyond statistics and focus groups, in "knowing how to effectively use resources" to expanded market penetration. She believes "successful marketing is about creating an accessible message," whatever the media, and looks forward to utilizing this philosophy at Listen, as she focuses on branding and revenue building.
For more information, go to www.ListenTech.com.