Martin Professional A/S has entered into an agreement with Nour Assafiri, owner of Martin’s long-time Middle East agent AMAC, to establish a joint venture, Martin Professional Middle East. Nour will head the new venture, which handles distribution and service of Martin, Jem, and Mach products. The new joint company, already operational, is based in Lebanon, from where it will coordinate its activities throughout the region. The official opening is expected to take place sometime in May.

As a decisive first step, Martin Professional Middle East has established a branch office in Dubai, UAE. The branch office’s main task is to support and further develop the relationship with Martin’s customers and partners in this important area of the Middle East.

"Martin is confident that the establishment of Martin Professional Middle East will intensify the already positive development that the company has experienced in the region in recent years," says Kristian Kolding, President and CEO of Martin Professional.

Anders Kryger, International Sales Manager for Martin Professional, with Martin Middle East’s Nour Assafiri.