Martin Professional has hired Gorm Teichert as international sales director for the company’s architectural segment. Teichert starts November 1, at Martin’s headquarters in Aarhus, Denmark.

Teichert, a 39-year-old Dane, was previously managing director for the German architectural lighting company Erco, a job that most recently took him to England for several years. Speaking of the new hire, Martin CEO and president Kristian Kolding said, “With his extensive knowledge of architectural lighting, Gorm will be the driving force behind our continued expansion into the architectural lighting market.”

Like many companies in the entertainment lighting industry, Martin has identified architectural lighting as a major growth market. To this end, it has placed increasing emphasis on indoor and outdoor architectural lighting over the past two years, launching a range of dedicated architectural luminaires, such as the Exterior line of fixtures, as well as indoor color changers and fiber sources. Pio Nahum will continue to handle marketing on the entertainment side of the business.