London-based DHA Lighting has announced its new licensing agreement with Stamford, CT-based Rosco, granting the latter company exclusive rights to manufacture the most popular gobo designs from DHA’s catalogue for supply to Rosco dealers around the world.
The agreement is aimed at achieving faster delivery of standard gobos to Rosco’s customers. “Having worked with DHA for 17 years, we are very happy to continue the relationship and pleased that together we are able to respond to increased customer demand for rapid delivery by streamlining our systems,” said Joshua Alemany, product manager at Rosco Laboratories. He added, “And, complementing DHA’s international network of dealers, Rosco continues with its agreement to be DHA’s exclusive distributor of gobos in the USA, South America, Australia, and Canada. The worldwide network of Rosco companies and existing global stocklists will benefit from the new arrangement and we both expect to see increased growth and new product introduction.”
Until 2000, Rosco and DHA shared an exclusive marketing agreement that was then redefined. Diane Grant, joint managing director of DHA, noted that the two companies have been working together sine 1984. One reason for the agreement, she said, is “Customer expectations have also changed and they should no longer have to accept the delays in delivery caused by shipping gobos to the USA from the UK. The dealer network we have worked to establish over the past year now gives us the infrastructure to directly provide an international service for all our products.”
The agreement is in place as of this month.