At the stroke of midnight on January 1, 2008, New Yorkers and people around the world will ring in the New Year under the glow of a brighter and more energy-efficient Times Square Ball illuminated by cutting-edge LED technology. “For the first time in history, New Year’s Eve’s most iconic image, the Times Square Ball, will be lit by LEDs,” says Govi Rao, chairman and chief executive officer of Lighting Science Group (LSG), the company responsible for making it possible. Lighting Science ...

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