Bright Lighting, a developer and manufacturer of LED lighting effects, announced today that it has changed its name to Pixeon.

According to Nils Thorjussen, "Pixeon is short for pixellated neon, which is exactly what our debut product Color Streamâ„¢ looks like. We want a name that better reflects what we do. At this early stage of our company, we don't expect much confusion resulting from this change." Thorjussen continues, "But most importantly, I want an email address that takes less time to write!"

Color Stream is a dynamic LED lighting effect that recently received an Award for Design Excellence at the recent PLASA show in London. Each fixture contains a dense array of red, green, and blue LEDs arranged in individual pixels. Each pixel is controlled separately to produce dynamic movement along the tube.