L-ACOUSTICS US has appointed BYZ International to direct its sales efforts within the Latin American market.

Based in the Fort Lauderdale suburb of Weston, BYZ is led by Adinaldo Neves whose team is already spearheading all L-ACOUSTICS product sales to Mexico and Central and South America.

Neves' pro audio industry beginnings trace back to the early 1990s when he started designing concert systems and studios in Brazil with equipment distributed, at that time, by Manny's Music. Over the past ten years, he has been involved with sales and marketing for Digidesign, Loud Technologies, and other well-known companies in Latin America. Possessing a strong background in electronics, software and systems integration, Neves co-authored the book Tecnologia aplicada à Música (Technology applied to Music) and has written technical articles about sound reinforcement and digital audio in many South and North American audio magazines.

"We feel very fortunate to have found Adi for this position," says Paul Freudenberg, vice president of sales and marketing for L-ACOUSTICS US. "His rich background in electronics, sales and marketing, combined with his intimate familiarity with the Latin American market, will undoubtedly afford us an increased presence from Baja California to Cape Horn."