FAIRFAX, VA--- The International Communications Industries Association, Inc. (ICIA) and Professional Media Group LLC, the publisher of District Administration and University Business magazines, have announced the launch of EduComm, a new conference for buyers of AV communications and presentation systems in the education market. EduComm will be held in conjunction with InfoComm 2004 the week of June 5-11 at the Georgia World Congress Center in Atlanta.

"Education is an emerging growth market for AV and presentation technologies," said Randal A. Lemke, Ph.D., Executive Director of ICIA. "Through this exciting collaboration with Professional Media Group, we are now in a position to help our members reach education buyers more effectively."

The new EduComm Conference will run June 9-11 in conjunction with InfoComm and is specially designed to meet the needs of K-12 and Higher Education leaders. A full slate of sessions is planned in two tracks-one for Higher Education and one for K-12-to help education technology professionals bring the benefits of the convergence of AV, IT, and multimedia to their schools and campuses.

"Co-locating the EduComm Conference with InfoComm 2004 gives education leaders the best of both worlds-they get two and one-half days of conference sessions targeted to their technology needs, and they get access to the InfoComm exhibits where they can see the latest products in action," said Joseph J. Hanson, Chairman of Professional Media Group.

To help promote InfoComm and the conference, District Administration and University Business are also producing special InfoComm Pre-show custom publications that will mail with their April 2004 issues.

Together, District Administration (75,000+ circulation) and University Business (45,000+ circulation) reach the senior technology and executive leaders in every K-12 School District and Institution of Higher Education in the United States. ICIA sees the supplements as an important opportunity for AV companies to help K-12 and Higher Education leaders integrate presentation technologies into the education setting.

Information about advertising or providing content for District Administration is available through Daniel Kinnaman at dkinnaman@districtadministration.com, 860/572-7730. Information about University Business is available through David Fales at dfales@universitybusiness.com, 203/663-0107. Questions about exhibiting at InfoComm may be addressed to jwoodstock@infocomm.org, or call 703/273-7200.

About ICIA
The International Communications Industries Association, Inc. (ICIA) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the international conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. ICIA also co-founded with CEDIA and NSCA the Integrated Systems Events in Europe, China and Singapore. ICIA serves its worldwide membership as the pre-eminent provider of AV education, training and certification. More information is available at www.infocomm.org. Registration for InfoComm 04 will be available in early February 04.

About Professional Media Group LLC
Professional Media Group LLC is a magazine publisher and conference producer focusing on the education market. It's two primary publications are District Administration, the magazine for leaders in K-12 education, and University Business, the magazine for leaders in Higher Education. In addition, Professional Media publishes two popular daily e-newsletters-District Daily and UB Daily-with a combined circulation of more than 70,000. Professional Media Group also produces the EduComm Conference at InfoComm, providing education market buyers with the information they need to effectively integrate AV, IT, and multimedia into their education programs and facilities. For more information, visit www.districtadministration.com or www.universitybusiness.com.