Meyer Sound has announced two promotions at Meyer Sound Germany; the appointment of Jim Sides to the position of CEO and the promotion of Sascha Khelifa to managing director.

Sides relocated to Meyer Sound Germany in 2006 to serve as the office’s managing director. Since that time he has directly managed and further driven an upsurge of growth in the German and Scandinavian markets due to large purchases by local rental companies and significant installations throughout the region, successfully doubling Meyer Sound’s sales within these two markets.

In his new role, Sides’ primary focus is to oversee the overall business and sales strategies of Meyer Sound Germany and to directly manage the German sales team to meet its goal to further increase Meyer Sound’s market share in Germany and Scandinavia. He will continue to work closely with the rest of the European sales team.

Sides considers his role of CEO as an opportunity to build on the successful foundation he’s helped Meyer Sound establish in the German and Scandinavian markets. "We’ve accomplished great things over the past two years,” says Sides. “We now have an excellent team in place and we are committed to continuing the growth curve we have established in the past two years.”

"Meyer Sound Germany has flourished as a result of Jim’s direction and the close relationships he’s built and maintained with our customers there,” says Helen Meyer, executive vice president of the company. "Both long-time veterans of Meyer Sound, Jim and Sascha have worked together to successfully energize our operations in Germany with the values, methods and culture that are so important to us. I’m extremely pleased to offer them these well-deserved promotions.”

Khelifa, who has been an employee of Meyer Sound since 1999, will be responsible for the day-to-day direction and operations of the office. In his new role Khelifa will also oversee the management of staff members at Meyer Sound’s new location in Montabaur.

“I’m very pleased to have the opportunity to serve as managing director of Meyer Sound Germany,” says Khelifa. “Over the past two years Meyer Sound Germany has become a focused, customer service-oriented company. Our team has grown and we’ve increased the efficiency of our operations in order to ensure our customers receive the finest service and support throughout the sales process. Meyer Sound is an extremely innovative company and I’m proud to be part of its current and future success.”