Dallas-based lighting manufacturer Vari-Lite Inc. has bolstered its sales staff with the addition of Charlie Hulme, an industry veteran in entertainment lighting for the concert touring, theatrical, architectural, corporate theatre, retail, nightclub and houses of worship market segments. Hulme joins the company as regional sales manager for the Western US.

"We hit a home run with the Series 3000 fixtures," says Vari-Lite vice president of sales Bob Schacherl. "The demand is amazing. I've seen nothing like it in my 20 years in the automated lighting industry. Because there are so many lighting professionals out there desiring VARI*LITE products, it was extremely important that we bring in someone who understands the industry, the tight deadlines and who knows what it takes to ensure that our customers' needs are met."

Hulme spent seven years in the automated lighting industry with High End Systems. During that time he served as regional account manager for the mid-western United States, special projects manager and also as sales manager for architectural projects. Part of his responsibilities included the development and management of a regional dealer base. Most recently, Hulme was sales engineer for the System Integration Group at Audio Visual Innovations.

"It's an honor to join Vari-Lite, considering the role the organization has played in the industry over the years," Hulme says. "Given the history of innovation, commitment to quality and depth of resources available, I'm confident that the company will continue the tremendous growth its seen since it started offering products for sale only a few years ago."

Hulme will be at Vari-Lite LDI Booth #901, Nov. 21-23 in Orlando.