Representatives from the House Ear Institute (HEI) and Shure Incorporated will partner to provide free hearing screenings to both attendees and exhibitors at the 2003 NAMM Winter Show at the Anaheim Convention Center in Anaheim, CA.

The hearing screenings are located at the back of Hall E and available January 16-19 during regular show hours, and beginning one hour before the show opens to accommodate exhibitors. A certified OSHA technician conducts the screenings and a licensed audiologist from the House Ear Institute is on hand to counsel participants on their confidential screening results.

The screenings are a part of the House Ear Institute's Sound Partners (TM) program and Shure's Bid for Hearing program. Sound Partners raises awareness among audio and music professionals of permanent hearing loss risks caused by overexposure to excessive sound levels. Shure's Bid for Hearing is the company's hearing conservation program and corporate cause dedicated to teaching consumers and audio professionals how to enjoy sound responsibly.

"Shure is one of the industry's strongest supporters of the House Ear Institute's educational programs for pro audio and recording professionals," says Marilee Potthoff, director of marketing, House Ear Institute. "Their sponsorship of hearing screenings at NAMM allows us to reach industry professionals whose careers depend on their ability to accurately hear a wide range of sound frequencies and who are at high risk for noise-induced hearing loss."

"Shure's sponsorship of hearing screenings at this year's NAMM Show underscores our belief that the pro audio community needs to be more active in hearing conservation," comments Mark Brunner, managing director of Shure's Pro Audio Product Portfolio. "Whether using products like our personal monitor systems or simply protecting your hearing with earplugs, we want to educate people and support activities that promote hearing health."