Lightning Strikes, Inc., developer of award-winning SoftSun® and Lightning Strikes® has hired Robert P. Fiorentino to serve as vice president, sales and marketing.

In this newly created position, Fiorentino will direct the company’s sales and marketing efforts worldwide.

Fiorentino was most recently vice president of sales and marketing at Redlake-MASD, LLC, a subsidiary of Roper Industries, where he was responsible for Redlake’s worldwide sales and marketing organization, including its high-speed and industrial camera businesses. Prior to his employment with Redlake, Fiorentino held multiple domestic and international sales and marketing management positions at the Eastman Kodak Company, Business Systems Imaging Division.

“Bob’s experience and track record makes him the ideal person to drive our growth, both in our traditional entertainment markets and new areas,” says David Pringle, president of Lightning Strikes Inc. “With Bob’s leadership, we expect many more announcements related to our expansion in the coming year.”