Architectural has announced that Joe Bokelman has been appointed the company's architectural market manager. Effective April 1, 2004, Bokelman will transition from western architectural regional manager into his new position, where he will be responsible for architectural lighting marketing strategies and branding efforts as well as product management duties.

Bokelman has more than 13 years of experience in the architectural lighting field. Prior to joining ETC, he was specifications sales manager at Brilliant Concepts (now S2C - Stone Creviston and Coddington, Inc.). Before S2C, Bokelman was a lighting designer for The Lighting Group/Environmental Systems Design and in specification sales for Lightolier, Chicago.

Bokelman holds a degree in Theater from Lawrence University in Appleton, Wisconsin and attended Cal Arts for theatrical lighting. He can be contacted at ETC’s Los Angeles Office until April 1, 2004. After that date, Bokelman will be reachable at ETC headquarters in Madison, WI.