In November of 1987, a group of 25 theatrical dealers walked into a meeting room in Las Vegas and emerged eight hours later as a fledgling association called the Theatrical Dealers Association. The name of the organization has changed, but the volunteerism and idealism have only grown with the years. Two decades later, the Entertainment Services and Technology Association (ESTA) now represents all facets of the entertainment technology industry. Originally founded to assist dealer members ...
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