KENNESAW, Ga.--- Digital Projection International (DPI), an Emmy Award-winning manufacturer of high-performance projection systems, announced its new 2048 x 1080 pixel, 3-chip DLP LIGHTNING 35HD projector to a select group of staging company executives during two private demonstrations. The demonstrations were held on November 19 and 20 at the DLP division headquarters of Texas Instruments in Plano, Texas.

The staging executives who attended the demonstration were given a thorough overview of DPI's third-generation LIGHTNING projector and were treated to a dynamic demonstration of its operational features and performance benefits. These influential attendees were the first to see the LIGHTNING 35HD in action.

"Based on what we viewed today, the 35HD will be an outstanding imaging tool for our business", said Josh Weisberg, president of Scharff Weisberg Inc. "The customers who rely on us to stage their events expect powerful imagery displayed on dramatic, even immersive, wide-screen aspect ratios. The 35HD looks to be the perfect large-venue display to support their shows and creativity, long into the future."

According to Mike Levi, president of Digital Projection, Inc., the private demonstration of the third-generation LIGHTNING series is a critical element of DPI's product refinement and launch. "Over the past year, the input we received from these most trusted experts of the staging industry has guided DPI's product definition and development of the LIGHTNING 35HD," said Levi. "From a mechanical, electronic and maintenance perspective, the product has been tailored to meet the needs of their businesses and customers. We wanted the stagers to be the first to experience this one-of-a-kind projector, and contribute one more round of guidance before we launch full production."

The LIGHTNING 35HD will be officially positioned in Digital Projection's product lineup in early December and will begin shipping in Q1 2004. It is the successor to the LIGHTNING 28sx which, when introduced in 2001, was the world's brightest 3-chip DLP projector. Digital Projection's LIGHTNING displays have been used exclusively during the Academy Awards, Grammy Awards, and Emmy Awards shows, and are a widely regarded as the most precise imaging tools available in the staging and large-venue entertainment industries.

About Digital Projection International
Founded in 1989, Digital Projection International has been instrumental in the development and application of Digital Light Processing technology by Texas Instruments for projection systems. Digital Projection manufactures an extensive line of ultra high-performance projection systems based on 3-chip and single-chip DLP technology by Texas Instruments. Digital Projection Incorporated, headquartered in Atlanta, is a wholly owned subsidiary of Digital Projection, Limited, located in Manchester, England. For more information regarding Digital Projection: or