DiGiCo CEO Bob Doyle, along with Jack Kelly, president of pro audio/lighting distributor Group One, took to the road in February to introduce DiGiCo’s SD7 system to live sound and theatre engineers, system integrators, designers, specifiers, and rental company personnel in the US.
The SD7 Road Show included stops in many major cities and secondary markets, meeting with principals and staff at many top production and rental houses including Thunder Audio (Detroit, MI); Clair Brothers Audio (Chicago, IL and Nashville, TN), Soundcheck (Nashville), Sound Image (Nashville and San Diego, CA), ATK Audiotek (Valencia, CA), Hollywood Sound Systems (Los Angeles) and Delicate Productions (Camarillo, CA).
DiGiCo brand sales manager Allan Nichols and technical sales coordinator Taidus Vallandi joined the duo for respective Nashville and southern CA dates.
“This approach is essential in growing our business worldwide,” explains Doyle. “As all major territories look to the US for their product use directives. Because of the niche nature of the pro-audio industry, this is an important way of carrying the word-of-mouth message to engineers, system integrators, and designers and even rental company warehouse personnel about the new SD7 system, and to encourage them to specify the console on upcoming projects and tour riders.”Kelly adds, “The launch of a major technology advance like the SD7 is best fully appreciated when seen in-person and on a guided tour by an experienced pro like Bob. It was also a great time for me to visit with lots of existing Group One customers now that DiGiCo is part of our product line, along with Blue Sky, Celestion, MC2, and XTA.”
Hailed as the future of digital mixing technology, DiGiCo’s SD7 system features “Stealth Digital Processing”—a high density digital processing, mixing, and routing engine exclusive to DiGiCo. Based on the latest incarnation of FPGA (Field Programmable Gate Array) technology, known as “Super FPGA,” it’s a core component of the SD7’s design. Allied to two of the latest generation of SHARC ® effects, dynamics, and control processors, it endows the console with eight times the overall processing power of a D5 Live.