Antonio Martinez Benita brings his experience in the Mexican audio market to d&b with the opening of d&b audiotechnik Mexico on August 11. The new office is located in the south business and residential district of Mexico City within close proximity to the heady nightclub scene.
Benita founded Audio Dynamics S. A. in 1991; by the late 90's, the company specialized in the install market, mainly specifying, selling, and installing projects for Hard Rock Café and Planet Hollywood in Mexico, South America, and Spain.
"The rental market, which is strong in Mexico, has been dominated by US brands since the late 80s" states Antonio. "Reliability and the plug and play design of some of these brands, along with a focus on the after sales support, have all helped towards their success in the Mexican market. This is why I believe d&b is an excellent new alternative for Mexico, it can offer everything that is required to succeed in this difficult market: reliability, support and most importantly flexible systems that produce outstanding sound quality by just pointing them in the right direction and plugging them in".
Initial sales for the Mexican office have come directly from the club scene within Mexico City, the first being the Mantra Restaurant and Nightclub, followed by the Dorcia.