Color Kinetics Inc. today announced a distribution agreement with Arrow Electronics, Inc. The agreement is intended to drive adoption of LED technology by manufacturers across multiple markets. With its broad North American sales network and established base of over 130,000 customers, Arrow will serve as an important channel partner for Color Kinetics’ growing OEM business.
Through the agreement, Arrow can distribute Color Kinetics’ OEM products, including intelligent RGB and white digital light engines (DLEs), lamps, power/data modules and controllers. Arrow customers will benefit from Color Kinetics’ nearly ten years of experience in the field, spanning thermal, optical and binning management, control, power, and networking.
“Now more than ever, manufacturers both within and beyond the core lighting industry are exploring ways to incorporate LED technology into their products or introduce entirely new LED-based product lines. Whether for conventional fixtures, automotive lighting, consumer products or toys, LEDs offer indisputable advantages in terms of their long-life, low-power nature and capability for intelligent digital control,” says Bill Sims, president and CEO, Color Kinetics. “Rather than trying to be all things to all markets, we’re very pleased to align with a powerful distribution partner like Arrow, who can get our technology into the hands of manufacturers in diverse industries.”
“We look forward to offering our customers a comprehensive solution to meet a variety of their needs, backed by Color Kinetics’ renowned LED-based lighting technology,” comments Bob Sagebiel, director of lighting business development at Arrow Electronics, Inc. “Color Kinetics’ complete system-based approach can ease the product development process and speed the time to market for our customers. We are looking forward to seeing the innovative products that result from Color Kinetics’ core technologies, delivered by Arrow.”