Avolites announces the appointment of two new distributors: Electrosound in Lisbon, Portugal, and Telesine in Istanbul, Turkey. Avolites' Steve Warren says the company chose Electrosound because of its focus and emphasis on moving-light control, high level of support, and enthusiasm for the Avolites product range, which has enjoyed enormous success in Portugal.

Portugal's high proportion of Avolites equipment began at the Expo in 1998, when 26 different Avolites consoles were specified for various pavilions and stages site-wide. Since then, most Portuguese lighting designers have had a close working relationship with Avolites equipment. This trend looks set to continue with Electrosound, which has already placed orders for four new consoles for a major Portuguese rental company for its busy summer schedule.

The team at Electrosound outside its premises in Lisbon.

The distribution announcement was kick-started by a special Avolites seminar, held by Steve Warren and Koy Neminathan at Electrosound headquarters. Electrosound managing director Carlos Cunha says, "I am delighted to have the Avolites brand onboard. It offers all the right features--quality, reliability and flexibility--and this is why it is an industry standard throughout Portugal."

In Turkey, Istanbul-based Telesine is now the Avolites distributor. Avolites had enjoyed a close working relationship for some time with Laurent Ferron (LouLou), who recently joined the Telesine sales team after many years in the lighting rental business.

Istanbul Telesine's LouLou Ferron demonstrates the Avolites Pearl.

"LouLou is phenomenally enthusiastic about the product and the production industry in general," states Steve Warren, "and this was a major factor in our decision to go with Telesine. The industry needs focused and energetic people with positive attitudes, and we wanted to take full advantage of LouLou's experience of the industry in Turkey." Sales have already been confirmed to Turkey since the deal was sealed at the beginning of the month.