In an effort to increase customer support, ARRI is establishing a new Southeast Regional Sales office.

Roger Dean, ARRI’s current east coast lighting sales manager, will relocate to Florida to head this office from the Arri/CSC facility in Fort Lauderdale. From this base, Dean will begin an active sales and service effort throughout the Southeast as well as in the Caribbean and Central American countries. Charlie Davidson, VP of ARRI’s Lighting Division, said, "We’re confident that dealers and rental companies in this territory will benefit from Roger’s experience, expertise and commitment to customer service."

ARRI has sought an experienced professional with a strong customer focus to maintain Dean’s high standard of customer attention and service. Therefore, ARRI announces that Fred Horne will join ARRI's Blauvelt, NY office as the Northeast lighting sales manager. "Fred’s background, encompassing all aspects of lighting, is ideal for this role," states Davidson.

Following many years in production, Horne worked in sales and new business development for both Barbizon and LTM. More recently, he was a sales executive for Fourth Phase (PRG), in charge of lighting rentals and sales for TV and film productions in the New York City area.