Analog Way, manufacturer of image converters, has announced that Alexander Schöpff, formerly area sales manager, has been promoted European sales director. Based out of Analog Way headquarters in Paris, Schoepff will oversee the management of sales in Europe and further develop dealer relationships within this region.

"Alexander is instrumental in growing Analog Way’s business in Europe. We are confident that Alexander will strengthen our sales network and expand it to regions we believe there is potential for growth," declares Paul Schoukroun, vice president, sales and marketing. “Alexander's nomination is one step toward deployment of Analog Way strategy to reinforce customer relationships and quality of support," he adds.

Schoepff joined Analog Way close to three years ago as sales manager. During this period, he was part of the sales development team, covering mainly Germany and the Eastern countries. He has over 10 years of sales experience in IT and the audiovisual industry. He holds a Business School graduate degree.