Bob Gordon, CEO and president of A.C.T Lighting, Inc. http://www.actlighting.com has announced a company-wide reorganization designed to facilitate more effective management. The reorganization comes on the heels of a period of substantial growth for the company, which added an East Coast office in Hackensack, New Jersey last year.

“Now that we’re operating multiple locations with a much larger staff, we have decided to reorganize our company hierarchy to provide us with an active management layer,” explains Gordon. “This move is expected to improve communications within the company as well as allow us to expedite important decisions and work more effectively.”

President & CEO Bob Gordon, in conjunction with executive vice president Ben Saltzman jointly announced the promotions. Promoted to new management roles are Mario Collazo, who has been named vice president of technical services, and Brian Dowd, who assumes the post of vice president of sales. Dowd formerly served as general manager of A.C.T Lighting East, which opened in 2007.

Joe Cabrera moves up as director of software support and development under Mario Collazo, while Ward Carlisle remains the company’s operations manager and Cathy Henderson the head of accounts and administration.

“We reinforced A.C.T Lighting’s leadership position in the industry by going bicoastal last year and expanding the reach of the superior service and value for money that customers have come to expect,” says Gordon. “We’re excited about the team we’ve built and the opportunities in the marketplace and believe that our reorganization will further our goal of delivering the best in products and services to our customers.”