20th Century Fox Japan is using FogScreen™ to promote its latest blockbuster movie, I, Robot. The promotion, started August 16th, is taking place in the leading Tokyo movie theater complex, Nichigeki Plex "Marion."
To draw attention to the film, the theatre is displaying the I, Robot trailer in the lobby, projected on Finnish-based Fogscreen Inc.'s new proprietary walk-through Fogscreen. This marks the first time a movie trailer has been shown using a walk-through screen at the theatre. FogScreen Inc is represented in Japan by Doramu Co., Ltd.
FogScreen has received various prizes and honors, like Laval Virtual Awards 2004 Interface prize and InnoSuomi 2003 innovation of the year prize.