In what may prove to be a case study in the adaptation of entertainment technology to other markets, Wybron, a leading manufacturer of color scrollers, has moved into retail with its new product, AIM/Advertising in Motion (pictured). AIM takes Wybron's color scroller design and puts it to new uses. The product is a backlit scrolling display system--a lightbox that holds and rotates up to 12 backlit ads or posters. Ads are fixed or printed together into a scroll, then attached to motorized ...

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