INSTALLATION DESCRIPTION Potawatomi Bingo Casino in Milwaukee expanded its Menomonee Valley casino to give it a more contemporary design and attract a more urban crowd and younger clientele. DESIGN OBJECTIVE As younger crowds and a vast portion of the casino's existing customer-base drive to the casino, the owners and design team therefore wanted to create a unique and memorable entry point for those entering from the expanded parking garage. HOW DID THEY DO IT? The lighting and ...

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