As part of my self-education quest at Infocomm, I spent time at the Texas Instruments booth learning about the business side of technology. I examined TI's so-called Mercury initiative, designed to migrate its three-chip DLP projector technology into the mid-range of affordability that could make the technology more useful for staging and rental applications. What I essentially learned was this: Technology may be the drink, but strategic business considerations remain the straw. In working ...

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