“You're in the wrong business kid! Paper clips. Now that's a business. Paper clips. You've got your big ones, and you've got your small ones. Answer the phone, and just ask ‘em which ones they want. ‘Oh, you want medium ones? Sorry, we don't make those. Try the big ones. You'll love ‘em.’ No stress. No arguments. No haggling. Just make two different sized things that everyone on the face of the planet uses.” This was the sage advice given to me by one of my first employers in this business. ...
This content is free to access as a registered user onlivedesignonline.com
Why register forlivedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision