Oh, that word. On the whole, I can't stand euphemisms, neologisms, or made-up business jargon. In most cases, they're used by people who have nothing to say but who want to keep on saying it. That goes double for the weird, hybrid words you hear in my line of work, like “prosumer” (to denote a magazine read by professionals and consumers alike) or “architainment.” The latter can't really be translated into English; it sounds like a merger of architecture and entertainment, and what it's ...

General Admission

This content is free to access as a registered user on livedesignonline.com

Why register for livedesignonline.com? It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

 

Already registered? here.