Corporate sponsorship for concert tours is nothing new. Everyone from Budweiser to Fruit of the Loom has gotten in on the act, so to speak. As sponsor for Sting's current Brand New Day tour, Compaq Computers did more than simply foot the bill. The company also provided its own high speed computers and got involved in the tour's design process by working with Nick Sholem, Sting's longtime production/lighting designer, to put together the tour. "It was quite a cooperative deal, which is one ...

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