“Sell” is a four-letter word, but it is a good four letter word. Selling is one of the most important tasks in your life. Someone once said, “Nothing happens until somebody sells somebody else something.” Now, just step back and think about that for a few moments. These are very profound words. Actually, these are words of great wisdom, and not just for the sales rep. Let's play act for a few minutes. Pretend that you are a professional theatre lighting designer. You have a preliminary ...

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