Learning Curve Frank Gehry's "Swoopy" Vision for The Experience Music Project Created a Chorus of Circuitous Challenges for the Attraction's Design Team Cozily nestled in downtown Seattle Center, in company with such icons from the 1962 World's Fair as the monorail, Pacific Science Center, and the Space Needle, Experience Music Project (EMP) is the $240-million brainchild of Seattle billionaire and devoted Jimi Hendrix fan Paul Allen and his sister Jody Allen Patton. Open since June, the ...

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