"If you build it, they will come" makes for a memorable line in a movie, but it doesn't really work as a business plan. Perhaps a more accurate version is: "If you come up with an idea, put it through extensive R&D, construct a prototype, get a reaction from the public, make any necessary adjustments, actually build the thing, and then conduct an extensive marketing campaign to make the end user aware of the product and its benefits, they will come." Most companies have no problem ...

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