"If you build it, they will come" makes for a memorable line in a movie, but it doesn't really work as a business plan. Perhaps a more accurate version is: "If you come up with an idea, put it through extensive R&D, construct a prototype, get a reaction from the public, make any necessary adjustments, actually build the thing, and then conduct an extensive marketing campaign to make the end user aware of the product and its benefits, they will come." Most companies have no problem ...
This content is free to access as a registered user onlivedesignonline.com
Why register forlivedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision