A long time ago in a Hollywood far away, George Lucas is said to have offered Twentieth Century Fox the merchandising rights to his aborning space opera Star Wars in exchange for the funds needed to complete the film. The story goes that studio chieftains let the filmmaker dip deeper into the till, but hooted at the notion of tie-ins to a movie that starred a bunch of unknowns, a couple of robots, and a walking carpet. Whatever the truth to this tale, Star Wars and its sequels defied the ...

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