Retail and Broadcast Lighting Achieve a Happy Co-Existence in QVC @ the Mall The new QVC @ the Mall studio/retail outlet may have its root in an anecdote told to architectural LD Paul Marantz. The shopping network offers guided tours of its main broadcast facility in West Chester, PA, where products are advertised and sold on sets representing a living room, kitchen, bedroom, and other rooms of the house. “It was explained to us,” says Marantz, “that even though it's just a big TV studio, ...

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