Bill Morris has joined automated lighting manufacturer High End Systems Inc. as VP of worldwide marketing, based in the company's headquarters in Austin, TX. In this role, Morris will develop the functions of product marketing as well as business and market development activities. He will also work closely with High End founder/chairman Lowell Fowler in the traditional areas of marketing communication and event planning.

Prior to High End, Morris was employed by Dell Computer Corporation and was responsible for developing and implementing Dell's software sales and marketing strategy. He also managed the strategic partnership between Dell and Microsoft and helped launch Dell's highly successful Internet effort in 1996. Prior to Dell, Morris founded and managed a marketing and public relations firm based in Dallas, TX.