Martin Brinkerhoff is in the business of events, but really, as his company's website states, “We are in the business of ideas.” His Irvine, CA-based production company, Martin Brinkerhoff Associates (MBA), has provided turnkey solutions for everyone from Disney and Kodak to Yamaha and Sony. He is a guru of sorts in the auto show production realm, creating memorable experiences at booths and press events for Honda and Mitsubishi, to name a few. Marian Sandberg finds out how Brinkerhoff got ...

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