Electronic Theatre Controls has created an official company division, ETC Architectural, which will focus strategically on market segments such as churches, convention centers, hotels, retail, restaurants, and casinos. The aim is to expand sales and marketing opportunities for the company's Unison™ control line, the Irideon® automated luminaire line, and other architectural products such as the Source Four® HID fixture. Steve Surratt, general manager of ETC Architectual, says, “It's exciting ...

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