When the Mall of America burst onto the Minnesota retailing scene in 1991, the Minneapolis Downtown Marketing Committee was in a quandary. What could be done to keep shoppers downtown, instead of flocking to the city's newest attraction? The answer was simple: Develop a new downtown tradition. Hence Holidazzle (pictured), an illuminated children's parade that runs nightly through downtown Minneapolis from the end of November to December 30. The parade occupies 15 full-size, completely ...
This content is free to access as a registered user onlivedesignonline.com
Why register forlivedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision