Beer commercials are sometimes the most over the top on television, but when it comes to the beer manufacturers' corporate events, staid is more often the norm. That wasn't the case with the recent Heineken national sales meeting in San Antonio, held on a proscenium stage and featuring moving lights, lasers, video, water screens, even cryojets filled with liquid nitrogen. For this highly visual production, designed in part to unveil a new brand to 2,500 distributors, Heineken turned to ...

General Admission

This content is free to access as a registered user on livedesignonline.com

Why register for livedesignonline.com? It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

 

Already registered? here.