As founding partner and CEO of DesignContact in New York City, how would you define what you call “brand theatre,” and what is your role in these projects? Brand theatre is any event or experience that brings a live audience in direct contact with a product which translates into an experience they can feel. Ideally, the audience will understand and appreciate how the product or company will make their jobs easier or their lives better. Often, brand identity lives in a flat world, such as ...

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