For most clubs, just being considered the hippest place in town is enough, especially if that town is London. Not so for the Ministry of Sound (MoS). Not only is it the place to be on a Saturday night, but by careful nurturing of a brand identity, MoS has become a burgeoning business with all the cachet of a Calvin Klein. Much of the high-profile circuit of nightclubs in the UK is founded on booze. Often owned by big brewery chains, the clubs are easily identified by expensive high-tech ...
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