In what is sure to be one of the key industry developments this year, the Entertainment Services and Technology Association (ESTA) has introduced a Code of Conduct, which will be formally adopted on January 1, 1999. The document is a statement that, for the first time in this industry, lays down a specific set of principles to which all ESTA members are expected to adhere. The text of the Code reads: "The members of the Entertainment Services and Technology Association share a common ...

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