When called upon to design a tradeshow booth, lighting designer John Featherstone knew he had to up the ante in creativity because this was for Eidos — a major entertainment software developer and publisher — for the 2004 E3 Show at the LA Convention Center, the definitive trade show for electronic gaming industry professionals. Eidos' exhibition booths are always a lively riot of color and excitement. The primary aesthetic objective is to make the booths “speak” to the dynamic pace of the ...

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