Four Avolites Pearl lighting consoles were used in a spectacular guerrilla-style projection and lighting assault on the landmark British Telecom Tower in central London, marking the UK launch of rival phone directory service, 11-88-88. Ireland-based 11-88-88 Conduit’s PR company, PR21, had the idea. They approached Laser Grafix to supply the hardware and technical expertise to coordinate the projection and lighting attack. In turn, Laser Grafix’s Richard Hawkins asked the irrepressible ...

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