For the uninitiated, the North American International Auto Show (NAIAS), held in Detroit each January, might seem like a mega-industrial. Journalists from around the globe, numbering close to 8,000, descend upon Detroit for North America's only international show, to attend three days of press events, in which the newest, hottest, and most technologically advanced vehicles are unveiled using the newest, hottest, and most technologically advanced lighting, sound, video, and staging gear. ...

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