What if they built a store and everybody came, but nobody shopped? That may be the fate of the new Prada “epicenter,” the 23,000-sq.-ft. retail space in New York designed by architect-of-the-moment Rem Koolhaas that boasts so much arresting visual flourishes and high-tech gadgetry that shoppers may actually forget there's merchandise to be bought. From the “wave” that joins the upper and lower levels (a skateboarder's dream) to the plugged-in dressing rooms that not only help you pick the ...

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